first of all, the majority of sellers should come out of the traditional operation mode of buying low and selling high and distributing goods. since the development of amazon, price war, product homogenization, massive sku distribution and bill brushing can no longer adapt to the development trend of cross-border e-commerce.
for cross-border enterprises, it is imperative to improve product quality and service. on the one hand, we should conduct in-depth market research, mine industry data and constantly optimize product selection strategies; on the other hand, we should pay attention to product design, innovation and iteration to create products with regional differentiation and personalized population; in addition, sellers should timely pay attention to analyzing customer feedback and optimize and improve products.
in the end, enterprises can quickly adjust the direction and positioning of product selection through sales data and customer feedback. they should have the right to speak from product r & d and design to final molding. successful overseas enterprises are often able to control the whole product supply chain.
taking advantage of the supply chain advantages of china's manufacturing industry, cross-border sellers should upgrade manufacturing to creation, build their own brands, make their products recognizable, and improve themselves in product quality and follow-up services.
only with higher quality and service can sellers have the confidence to introduce their brands and expand more overseas markets. after continuously accumulating brand influence, enterprises can realize wider dissemination, turn ordinary users into loyal fans and realize consumers' trust in the brand.
on the issue of enterprise management, when an enterprise develops to a certain extent, there will be bottlenecks, and amazon cross-border e-commerce enterprises are no exception, which urges cross-border e-commerce enterprises to keep pace with the times, and constantly optimize from macro strategy to equity incentive, from enterprise structure to fiscal and tax management, from team system to refined operation.