xinhua news agency, guangzhou, april 21 (reporter tian jianchuan) - at the 129th canton fair held in "cloud", many traditional foreign trade enterprises showed a new atmosphere of digital marketing. on the one hand, we use the cross-border e-commerce platform to continue to obtain overseas orders. on the other hand, we explore the domestic market and subdivide domestic users for precision marketing
chaozhou porcelain is one of the important exhibits of this canton fair. according to the relevant person in charge of chaozhou ceramic industry association, affected by the epidemic, the overseas market orders of many enterprises decreased sharply last year. many ceramic enterprises seek change in difficulties, have increased cooperation with e-commerce platforms, and actively expand the domestic market
according to the relevant person in charge of guangdong songfa ceramics co., ltd., the company has fully applied digitization to design, production and other links. in terms of sales channels, the company has established an e-commerce team of more than 70 people to reach domestic consumers by means of digital marketing such as online store opening, live delivery and vr exhibition hall. in addition, the company will also open jd's self operated flagship store at the end of april, strengthen cooperation with jd's own brand jiabai, and jointly develop subdivided products suitable for domestic young users, so as to obtain more domestic market increment
cai xiaorong, head of jiabai brand, introduced that jiabai users are mainly women, and "post-80s", "post-90s" and "post-00s" are the main consumers. in view of this consumption characteristic, jiabai and songfa company have jointly developed products with both quality and high cost performance, which are different from the artistic product tone of songfa
affected by the epidemic, the export business of chaozhou lianyuan ceramics manufacturing co., ltd. declined in 2020. in cooperation with jiabai, the company has added a variety of painted mugs with patterns, and derived tableware and kitchenware of complete product series such as bowls, dishes and pots
caixiaorong said," internet "has revitalized the traditional industry of ceramics. the company will deepen cooperation with chaozhou ceramic manufacturers, develop new products in combination with ip, customized design, segmentation of people, and empower the supply chain of traditional manufacturers in terms of inventory management and logistics optimization. (end)
source: guangming