the arrival of the epidemic this year has brought a gray mist to the country. with the joint efforts of the people of the whole country, the epidemic has not been rampant for a long time, but the trauma brought by the epidemic is an incurable scar on the hearts and mouths of the people of the whole country. with the downturn and recession of various industries, many companies are facing bankruptcy or have closed down. under such a trend, a new star of hope is rising. he is e-commerce
taobao, jd.com, pinduoduo, etc. how can they survive under the fierce competition of so many domestic e-commerce platforms? how can many inexperienced and resourceless xiaobai compete and earn their own bucket of gold? under this wind, cross-border e-commerce has become our new direction and new opportunities. with so much foreshadowing, we will focus on cross-border e-commerce"amazon cross border e-commerce" amazon e-commerce adopts amazon's no supply mode. a simple understanding is that there is no need to store goods and no pressure money. it mainly collects goods from domestic platforms, such as 1688 taobao, and then uploads them to amazon stores. after issuing orders, it sends orders from our collected domestic platforms to our logistics transit warehouse in shenzhen, and then we pack them for the second time, affix amazon's label and send them to foreign customers. it's similar to taobao's consignment goods, and then foreigners go home to buy them when they place an order. the main difference is the exchange rate difference. a simple understanding is to increase the price of products from domestic platforms and sell them on amazon europe platform
there are also two modes about our fba / fbm. the ways of fba and fbm are different. fba fulfilment by amazon，fbm fulfilment by merchant。 the first is amazon warehouse delivery, and the second is the seller's self delivery. self delivery refers to that amazon only acts as a sales platform, but the seller needs to solve the work of delivering goods from china to the buyer. fba represents that the goods are prepared to the amazon warehouse in advance, and then amazon is responsible for delivering the goods from the amazon warehouse to the buyer after the order is sold. amazon recommends that the logistics provider export e-commerce can provide fba first trip, international post, international express, international special line and overseas storage and delivery (uk, us, germany, canada, australia and russia). fbm self delivery logistics service
fbm is relatively simple. as long as the goods are delivered to the export, it is easy to solve the later work export. however, fba is relatively complex and error prone, because amazon is not responsible for customs clearance and services sent to amazon warehouse in china. the seller needs to solve the problems of customs declaration, customs clearance and tax payment of goods delivered from china to amazon warehouse abroad. in fact, this is also the most difficult. fba head-on service refers to the delivery from china to foreign amazon warehouses. the export service recommended by amazon is easy to provide the following three fba head-on services:
1 fba first voyage by sea: it is transported to the destination country by sea and then transported to amazon by trailer. it is suitable for mass replenishment and heavy cargo replenishment. the whole process price (shipping local customs clearance delivery in the destination country), and the export price is almost 1000 / cbm. this kind of sea transportation has a long time limit, which usually takes more than a month. at that time, it was sent to amazon by trailer. generally, it needs to be put into storage and made an appointment, and the operation is more troublesome than express delivery. but the price is cheap. if 1cbm=167kg, it's a few yuan 1kg
2. international express service; dhl, ups, fedex, etc. are the most convenient for storage without reservation. generally, the price of more than 20kg is still good. it is fast and suitable for emergency replenishment. it should be noted that amazon is not the subject of customs clearance and is not responsible for customs clearance and tax payment. it must make declaration and tariff prepayment, and prepare the local customs clearance importer in advance. in general, export trade can provide tax number borrowing
3 overseas warehouse allocation: put the goods in the overseas warehouse. one can be amazon fba. in addition, it can be sold on other platforms and shipped from the overseas warehouse. generally, there are many options for overseas warehouse allocation to amazon. you can choose express delivery, no appointment warehousing or trailer delivery. the method is flexible and simple, and replenishment can be conducted more frequently, and the replenishment time is also short. moreover, the customs clearance problem has been solved before the goods arrive at the warehouse, and there is no big problem when they are sent from the warehouse to amazon. export e-commerce currently has overseas warehouses in britain, germany, the united states and canada. it can prepare goods overseas in advance and allocate them flexibly
the market covered by masson platform is basically the core mainstream market in the world, such as the united states, canada, germany, britain, france, italy, spain, and japan. in these countries, amazon is the largest local online shopping platform. as a cross-border export seller, if you want to sell your products in these countries, opening a store on amazon platform is the best choice
1. the platform has the largest traffic: taking the united states as an example, amazon's traffic is 2200m, while for the same b2c platform, ebay's traffic is 999m and aliexpress's traffic is 593m. amazon (usa) is equivalent to 2 ebay (usa); it is equivalent to 4 express sales in the united states
2. the platform has the largest volume: in the mainstream cross-border e-commerce market, it is the largest local online shopping platform. the largest e-commerce website platform in north america, with annual net sales of $232.9 billion, an increase of 31% over $177.9 billion in 2017. operating revenue increased to $12.4 billion, compared with $4.1 billion in 2017. among them, the net income in 2018 was us $10.1 billion. amazon's sites around the world allow you to stay in china, stay at home, and quickly expand your business abroad and reach a large number of amazon customers around the world
3. optimal platform customers: the corporate culture is based on "the most user-centered enterprise in the world", and all decisions are based on the principle of user satisfaction. the us station has 101 million heavy users and prime members, with an annual consumption value of $1200 per capita. prime members are valued fans of amazon, and their trust in amazon will naturally extend to chinese sellers
4. the strongest logistics system: fba, the world's largest warehousing logistics system; fast delivery speed and large storage space
5. the platform rules are the most standardized: the self-supporting platform is the same as the third-party seller, and amazon will also choose the best-selling products to sell by itself based on the platform data; settled businesses are equal, there is no ranking monopoly, and it is easy to catch up from behind
in daily operation, although amazon also slightly adjusted the platform rules, they were all based on the repair of vulnerabilities based on the original framework
6. the average profit margin of the platform is the highest: based on amazon's unique platform attributes and the high consumption ability of consumer groups, customers are not very sensitive to prices, which is usually maintained at more than 30%; if the product is unique, it can be up to more than 100%
at present, amazon is still in the period of traffic dividend, and the platform is expanding vigorously in the world. as long as we keep up with amazon, our products will also be exported overseas and become a global brand
everyone says that "choice is greater than effort" in doing cross-border business. in terms of the choice of e-commerce platform, amazon is a platform worthy of priority attention of cross-border e-commerce sellers in terms of market scale, platform specification, development space, and profit margin and profit space pursued by sellers