international online news: on september 18, the korean cosmetics brand re: cipe signed a strategic contract with jd global. at the same time, the "traceability inspector" organized by jd was responsible for the research, development and production of re: cipe products in korea - r & of cosmax; i center was inspected. it is worth noting that this signing will deepen the cooperation between the two sides, introduce the new tetralogy of the brand crystal series (whitening cream - toner - lotion - essence) into jd self support, and plan to carry out exclusive blockchain traceability cooperation with jd in the future, so as to bring better shopping experience and high-quality authentic products to jd consumers
re: cipe representative director li runzhi (left) and ma chao (right) of jd global purchase japan and south korea procurement center
35" reassuring purchase"measures such as traceability inspection and blockchain anti-counterfeiting traceability fully ensure the overseas purchase experience / p
in recent years, overseas purchasing cosmetics on behalf of others has become a trend. among them, japanese and korean cosmetics have produced many products that are sought after by young chinese women. re:cipe, which cooperates with jd this time, is a well-known brand in korea, and its products such as crystal sunscreen spray, crystal plain face cream and crystal sunscreen are all popular products.
overseas shopping involves many links, and ordinary people have strong demand pain points in buying authentic overseas products. therefore, jd global shopping is committed to building" the most complete and fidelity cross-border e-commerce platform for the world's top goods ", and has formulated 35" peace of mind shopping "initiatives to protect the interests of consumers, including 13 initiatives on quality control and 22 initiatives on after-sales links. jd global shopping's" direct purchase of origin " the model put an end to fake goods from the source, and directly reached direct purchase priority agreements with hundreds of international first-line brands and industry giants, such as danone, nestle group, mead johnson and so on
the traceability inspection system is also one of the above 35 "reassuring purchase" initiatives. the traceability inspection team of jd global purchase organization checks the quality of well-known commodities for the second time. the traceability inspection team is composed of professional buyers, ordinary consumers and the media. it goes deep into the raw material planting area, production site and warehousing and logistics place to inspect, so as to ensure the quality of commodities in multiple links and all-round way
re: cipe representative director li runzhi (left) and ma chao (right) of jd global purchase japan and south korea procurement center
35" reassuring purchase"of jd global purchase
this time, jd's" traceability inspector "went to the cosmax r & i center in charge of producing re: cipe products in south korea for inspection, and the brand showed its product raw materials, counter display products, brand culture wall and brand r & d center (laboratory) etc. it is understood that re: cipe has very strict control over its product quality. it has conducted multiple spot checks and inspections in raw materials, semi-finished products, by-products, packaging, finished products and other aspects to determine whether they meet the standards. all relevant product inspections are carried out in accordance with the provisions of cgmp, which coincides with jd's concept of controlling commodity quality from the source according to the highest standard
re: cipe representative director li runzhi (left) and ma chao (right) of jd global purchase japan and south korea procurement center
35" reassuring purchase"visits cosmax r & i center
in addition, the blockchain traceability cooperation between the two sides allows users to see the whole process of commodity circulation information after placing an order and scanning the code, from overseas warehousing, export customs declaration, international logistics, entering bonded warehouse, customs port clearance, bonded warehouse delivery, domestic sorting to final distribution to overseas purchase users, so as to realize the whole process of authentic product traceability.
re:cipe the sales volume of crystal sunscreen spray ranks first in the whole network (limited to designated websites). crystal sunscreen spray has quickly become popular in jd worldwide
re:cipe, chinese name" recipe " the implication is that the skin needs recipe like food materials to create healthy skin. they firmly believe that nutritious food is the source of healthy skin. the product ingredients are extracted from food, and the skin care products are produced by hand. the ingredients are natural and pure, and the skin friendly health skin care products are made with the least processing links
re: cipe extracts more than 60 precious natural active ingredients from various vegetables, fruits and other healthy foods, and develops a variety of series of cosmetic and skin care products for various types of skin, which intensively shows the sense of health, nutrition and efficacy like a recipe, so that the skin can be naturally cared like a recipe
re: cipe's affiliated company originated from sk life technology research institute established in 1989; in 2012, re: cipe brand was born, and then its products began to set sales records. in 2013, the sales of crystal sunscreen spray exceeded 1million pieces; in 2014, re: cipe brand settled in xinluo duty-free shop on jeju island, which was selected as the "seven landscapes of the world", and assumed the role of window to foreign consumers visiting south korea; in 2015, the sales volume of crystal sunscreen spray exceeded 3million, and it was settled in xinluo duty-free store - zizhongdong store, and snow sunscreen spray was listed; in 2016, the cleansing foam was listed, and the sales of crystal sunscreen spray exceeded 7million; in 2017, the sales volume of crystal sunscreen products exceeded 17 million; as of 2018, re:cipe products have been settled in 6 duty-free stores in south korea. so far, the cumulative sales of crystal sunscreen spray have exceeded 30million
in recent years, re: cipe sunscreen products have entered the chinese market on a large scale and are welcomed by chinese young women. in 2017, it won the first sales volume of sunscreen categories in the whole network in china (limited to designated websites). at present, re: cipe products are being exported to 10 countries around the world. re:since cipe officially cooperated with jd global in june, 2018, crystal sunscreen spray has been rapidly promoted to top10 in the sunscreen category in just one month
with the help of this strategic cooperation with jd global shopping, re: cipe will not only expand china's sales performance, but also work with jd global shopping to expand its influence among young women in china, so as to bring consumers the most reliable and high-quality shopping experience. (picture / text xiaoshan)