with the cancellation of the offline canton fair, the form and time of the online canton fair will also be determined. foreign trade enterprises will promote their products to foreign investors in the form of live broadcasting, but for many b-end businesses, live broadcasting is a very strange vocabulary. how should foreign trade enterprises prepare for more than a month
01. do not blindly copy the c-end mode
li jiaqi's" buy him buy him buy him buy him "mode has been followed by many domestic businesses. does that mean that foreign trade enterprises should also learn?
what you need to consider is the amount of things li jiaqi sells, and the minimum amount of foreign trade orders. most of the c-end market live broadcasts are price games played by brands to please fans, while the b-end live broadcasts will be significantly different. in addition to price, buyers pay more attention to product quality and enterprise strength.
the core of c-end live broadcasting lies in people. consumers pay the bill, half because of the product and price, and the other half is" buyers ". the plump personal design and interesting style can make fans believe and pay the bill. while the core of b-end lies in" products ". what buyers recognize is not the live foreign trade salesman, but the performance, qualification, hardware and enterprise professionalism of the product.
therefore, there are not many parts of li jiaqi's mode that can be used for reference by foreign trade enterprises for live broadcasting. however, many preparations on live broadcasting materials can be used for reference by foreign trade enterprises, such as background wall, lighting setting, shooting equipment, radio setting, computer, dress, etc.
02. invitation, preheating and script are indispensable
the live broadcast of the online canton fair is not on the day of the live broadcast. if you turn on the camera, talk about products and companies, you can make foreign businessmen pay the bill. like the offline canton fair, buyer invitation and preheating are also essential.
make an invitation before the live broadcast, and invite buyers who are in communication. buyers with low purchase intention can share some industry trends, dry products, etc., and establish initial trust through professionalism. for buyers with a certain foundation in the early stage, they can promote the formation of orders through product promotion and other means.
it is also important to warm up before the live broadcast. only by publicizing the live broadcast information as widely as possible, including crazy warm-up on websites, facebook and other social media, can many foreign businessmen participate in the live broadcast and detonate the live studio.
live broadcasting is not a simple video conference, but a product display. if you want to do a good job of live broadcasting, you must set up a script in advance, including: appropriate live broadcasting time, customer group demand analysis, and selecting appropriate products (preferably with professional qualification certification) , refine the selling points of products and set up interactive display links to share some brand cases and stories with buyers, so as to shorten the distance with buyers. do a good job of rehearsal. you need to rehearse many times before the official live broadcast, and preset some temporary conditions and solutions to avoid being in a hurry during the live broadcast
03. do a good job in live broadcasting
unlike live broadcasting on the c side, live broadcasting on the b side has a relatively small chance of placing orders in the live broadcasting room. it is necessary to conduct private one-to-one communication for details. during live broadcasting, it is important to pay attention to intended customers and introduce them into one-to-one space for communication
live broadcasting is different from daily online communication. it can communicate with buyers in real time. therefore, when encountering buyers' problems, we must answer them professionally in time, increase trust and promote the transformation of orders
04. customer tracking after live broadcast is equally important
the ultimate goal is to follow up consulting customers and convert them into real orders, whether live broadcast or offline exhibition
foreign traders should pay attention to the following steps:
1. buyer labeling makes b-end buyers follow up more targeted
compared with offline physical exhibitions, buyers' attention will be more distracted in the live broadcast. therefore, after the live broadcast, we should learn to label the buyer. take targeted follow-up actions for different buyers
2. strengthen the secondary communication and brush the impression among b-end buyers. the secondary publicity of live broadcast is also very important. through the return visit function, integrate marketing through websites, facebook, youtube and other channels, and output short videos and news messages to attract buyers' attention and increase their attention. it can also strengthen the impression of buyers who intend to place an order on foreign trade enterprises and their products
it can be seen that when enterprises conduct online canton fair, they must not ignore the integrated marketing and multi-channel linkage of websites, facebook, youtube, pinterest and other online foreign trade promotion channels, so as to create greater benefits for enterprises
wechat of yuncheng network: ychya2018
original author: yuncheng network
origin: bangyue network