cross border e-commerce overseas warehouses play an important role in international trade. with the continuous development of cross-border e-commerce industry, logistics bottlenecks have increasingly become an important obstacle affecting consumers' shopping experience. due to the internationalization of cross-border e-commerce, it puts forward higher requirements for logistics services. in reality, cross-border e-commerce enterprises have optimized the logistics distribution system by building warehouses overseas or renting warehouses. however, the existence of overseas warehouses not only meets the needs of sellers' logistics and consumers' shopping, but also faces many advantages and disadvantages. let's follow xiaobian to learn about the advantages and disadvantages of cross-border e-commerce overseas warehouses
what are the advantages and disadvantages of cross-border e-commerce overseas warehouse
the ultimate goal of the construction of overseas warehouse is to solve the problem of consumers' localized shopping experience and improve the competitiveness of cross-border e-commerce enterprises. therefore, for cross-border sellers, their advantages are mainly reflected in:
first, they can realize higher benefits from commodity prices. for example, ebay's commodity price in overseas warehouse is 30% higher than that of direct mail products, and its profit margin is obvious.
2. optimize the e-commerce supply chain system through overseas warehouses. for example, for similar goods, the sales volume of overseas warehouses is 3-4 times higher than that of china.
3. local delivery through overseas warehouses can reduce the corresponding delivery time. haituotong has overseas warehouses in the united states, britain, germany, australia, hong kong and japan to improve the timeliness of logistics distribution.
iv. taking advantage of the batch storage space of overseas warehouses, centralized shipping can be used to reduce the single piece logistics freight and greatly reduce the storage and distribution cost.
v. the centralized transportation mode of overseas warehouse can realize the unified management of the weight, volume and price of different commodities, especially more competitive in the return and exchange service. haituotong overseas warehouse also provides the seller's return and exchange, standard exchange processing, repackaging and fba consignment services, so that the products can gain value again and avoid the loss of goods to the greatest extent.
for consumers, its advantages are: on the one hand, it can provide consumers with more overseas goods, breaking the restrictions on volume and weight of traditional single piece and small package express delivery; on the other hand, it can provide consumers with a fast and convenient shopping experience, shorter receiving time, more convenient return and exchange and after-sales service.
of course, there are also many difficulties and deficiencies in the construction of overseas warehouse mode by cross-border e-commerce enterprises, mainly reflected in:
i. it is easily resisted by protectors of international import trade. with the construction of overseas warehouses of cross-border e-commerce, the import of large quantities of goods has an impact on china's traditional commerce, making stakeholders have a tendency to resist. in addition, china's goods have many defects in intellectual property rights, product safety and other aspects, and face more frequent trade disputes.
ii. under the construction of overseas warehouse, enterprises need to be responsible for foreign trade, goods customs clearance and many other matters. as the import trade of traditional destination countries is completed by overseas importers, but for the logistics distribution mode of overseas warehouse, these procedures are handled by cross-border e-commerce at their own expense. at the same time, in terms of customs clearance, the traditional small package is completed by postal service, while for bulk delivery of overseas warehouse, the customs clearance method of bulk goods is more stringent and the certification system is more complex trivial
iii. higher requirements on the management and service capacity of cross-border e-commerce. from the perspective of the operation and management process of overseas warehouse, the goods are managed by the operation subject of overseas warehouse, and are responsible for warehousing, logistics and distribution business. therefore, it is necessary to manage the goods quickly, accurately and in real time, and the required level of information technology is higher
the development of overseas warehouses of cross-border e-commerce still faces many obstacles. we should give full play to the advantages of overseas warehouse from all aspects, solve the disadvantages and problems one by one, and constantly build an overseas warehouse model to meet the good shopping experience of consumers at home and abroad